Meet Suann Song, Founder & CEO of Appointed. Initially a graphic designer by trade with a public relations and marketing background, it’s not surprising that the longtime paper lover was always in search of the perfect notebook—American-made, minimalist-yet-chic, and sustainably-minded. What is surprising? The perfect notebook didn’t exist. Instead of settling, Suann set out to create it herself.
After 18 months of research and one (extremely) successful Kickstarter campaign, the Asian-American, female-founded brand launched with their signature product, The Notebook. Six years later, Appointed is proud to offer a suite of desktop and paper goods and support an ever-growing team of talented people. Appointed brings together Suann’s love of paper, organization, and beautiful design to create products that enrich and inspire everyday moments.